Course Overview
The SEO Course at RisingEdge teaches students how websites become easier to find in Google Search, AI search tools, and local search results. Students learn search intent, keyword research, page structure, headings, metadata, internal links, image optimization, technical checks, local SEO, Google Business Profile concepts, content planning, audit reports, and performance tracking. The course is practical and explains not only what to optimize, but why each improvement matters for users and search engines.
- Understand search intent, keywords, ranking factors, and website visibility
- Optimize titles, descriptions, headings, content, images, URLs, and internal links
- Practice technical SEO checks, local SEO workflows, and audit reporting
- Learn how SEO supports blogs, business websites, landing pages, and e-commerce stores
Who This Course Is For
Marketing Students
Students who want a valuable digital marketing skill focused on search visibility.
Website Learners
Students who build websites and want those pages to be easier to find online.
Business Owners
Owners who want to understand local search, Google visibility, and website improvement.
Freelancers
People who want to offer keyword research, page optimization, and SEO audit services.
Content Writers
Writers who want to plan helpful content around real search questions and user intent.
E-Commerce Learners
Students who want to optimize product pages, categories, and store content.
What You Will Learn
- OKSearch engine foundations including crawling, indexing, ranking, search intent, helpful content, and user experience.
- OKKeyword research for service pages, blog topics, local businesses, product categories, and question-based content.
- OKOn-page SEO for titles, meta descriptions, headings, body content, images, URLs, schema basics, and internal links.
- OKTechnical SEO checks for speed, mobile usability, indexing, sitemap, robots.txt, broken links, and page structure.
- OKLocal SEO for Gujrat businesses, Google Business Profile basics, location pages, reviews, and map visibility signals.
- OKContent planning for SEO and AEO so pages answer questions clearly and become more useful for users and AI search.
- OKSEO audit reporting with issues, priorities, recommendations, and clear explanations for clients or managers.
- OKPerformance tracking using ranking checks, Search Console concepts, traffic metrics, and improvement plans.
Projects You Will Build
Keyword Research Sheet
A structured keyword plan with primary keywords, supporting keywords, intent, and page mapping.
On-Page SEO Optimization
A practical page rewrite with improved title, headings, content structure, links, and metadata.
Technical SEO Checklist
A website review covering speed, mobile issues, indexing, sitemap, links, and image checks.
Local SEO Plan
A visibility plan for a local business with location keywords, service pages, and Google profile ideas.
Content Brief
An SEO-friendly content plan that answers user questions and supports search intent.
Final SEO Audit Report
A complete SEO report with findings, priorities, fixes, and practical growth recommendations.
Course Modules
Module 1: SEO Foundations and Search Intent+
- - Skills covered: crawling, indexing, ranking, intent, SERP features, and helpful content.
- - Mini project: analyze search results for a local keyword.
- - Learning outcome: understand what search engines and users expect from a page.
Module 2: Keyword Research and Page Planning+
- - Skills covered: primary keywords, long-tail terms, local keywords, question keywords, and page mapping.
- - Mini project: create a keyword research sheet.
- - Learning outcome: plan pages around real search demand.
Module 3: On-Page SEO and Content Optimization+
- - Skills covered: title tags, descriptions, headings, URLs, image alt text, internal links, and content structure.
- - Mini project: optimize a service page.
- - Learning outcome: improve page relevance and readability.
Module 4: Technical SEO and Website Health+
- - Skills covered: sitemap, robots.txt, mobile checks, page speed, broken links, indexing, and schema basics.
- - Mini project: complete a technical SEO checklist.
- - Learning outcome: identify common website issues and explain fixes clearly.
Module 5: Local SEO and Search Visibility+
- - Skills covered: local keywords, Google Business Profile concepts, reviews, map visibility, and location pages.
- - Mini project: build a local SEO improvement plan.
- - Learning outcome: understand how local businesses can improve search presence.
Module 6: SEO Audit and Reporting+
- - Skills covered: audit structure, recommendations, reporting language, tracking, and presentation.
- - Mini project: final SEO audit report.
- - Learning outcome: present practical SEO work to a client or employer.
