Course Overview
The Digital Marketing Course at RisingEdge teaches students how businesses attract, engage, and convert customers online. Students learn marketing foundations, audience research, content planning, social media strategy, paid advertising concepts, landing page flow, email marketing, analytics, reporting, and campaign improvement. The course is built for learners who want more than random posting. They learn how to connect goals, audience, message, platform, creative, and measurement into a practical marketing workflow.
- Understand how digital marketing supports real business goals
- Plan social media content, campaigns, offers, and conversion paths
- Learn paid ads concepts, analytics, reporting, and campaign improvement
- Practice campaign projects for local businesses, courses, products, and services
Who This Course Is For
Students
Learners who want a practical marketing skill connected to business and technology.
Business Owners
Owners who want to promote services, products, or local businesses more clearly online.
Freelancers
People who want to offer social media, content, ads, or reporting services.
Content Creators
Creators who want better planning, positioning, captions, campaigns, and growth strategy.
Job Seekers
Fresh learners who want entry-level marketing assistant or social media roles.
E-Commerce Learners
Students who want to connect store traffic, product offers, ads, and conversion flow.
What You Will Learn
- OKDigital marketing foundations including audience, offer, message, platform, funnel, and business objective.
- OKSocial media strategy for content pillars, post planning, captions, engagement, and monthly content calendars.
- OKPaid advertising concepts including campaign goals, targeting, creatives, budgets, testing, and basic optimization.
- OKContent marketing and copywriting basics for hooks, captions, landing pages, email messages, and ad copy.
- OKAnalytics and reporting so students can read performance numbers and suggest practical improvements.
- OKEmail and WhatsApp campaign basics for follow-up, lead nurturing, announcements, and customer communication.
- OKLocal business marketing for Google presence, social proof, offers, lead generation, and community trust.
- OKCampaign portfolio creation with real examples, reports, and marketing plans students can present.
Projects You Will Build
Social Media Content Calendar
A 30-day content plan with post ideas, captions, objectives, and platform direction.
Paid Ads Campaign Plan
A campaign brief with audience, goal, creative idea, budget thinking, and measurement plan.
Landing Page Funnel Review
A review of how a landing page guides traffic toward inquiry, contact, or application.
Local Business Growth Plan
A practical marketing plan for a local service business in Gujrat or nearby markets.
Analytics Report
A simple performance report that explains numbers, insights, and next actions clearly.
Final Marketing Campaign
A complete campaign plan with content, offer, platform strategy, and reporting notes.
Course Modules
Module 1: Marketing Foundations+
- - Skills covered: audience, offer, positioning, funnel, goals, and customer journey.
- - Mini project: create a marketing brief for a local business.
- - Learning outcome: understand why campaigns succeed or fail.
Module 2: Social Media Strategy+
- - Skills covered: content pillars, captions, posting calendars, engagement, and creative direction.
- - Mini project: create a 30-day social media plan.
- - Learning outcome: manage content with structure and consistency.
Module 3: Paid Ads and Campaign Planning+
- - Skills covered: objectives, targeting, ad creatives, budgets, A/B testing, and campaign structure.
- - Mini project: prepare a paid campaign plan.
- - Learning outcome: understand paid ads without wasting money on guesswork.
Module 4: Content, Copy, and Conversion+
- - Skills covered: hooks, captions, CTA writing, landing page flow, lead magnets, and offer clarity.
- - Mini project: write ad copy and landing page copy.
- - Learning outcome: create messaging that helps visitors understand and act.
Module 5: Analytics, Reporting, and Optimization+
- - Skills covered: traffic metrics, engagement, conversions, reports, insights, and improvement plans.
- - Mini project: create a campaign performance report.
- - Learning outcome: explain results clearly to a client or manager.
Module 6: Final Digital Campaign Project+
- - Skills covered: strategy, content, ads, landing flow, reporting, and presentation.
- - Mini project: final campaign portfolio project.
- - Learning outcome: present a practical marketing plan with confidence.
